The act of smoking has changed tremendously over the past decade, as electronic cigarettes and vaporizers have risen to massive popularity. In fact, the global electronic cigarette market size was valued at 18.13 billion U.S. dollars in 2021, according to Grandview Research, and that amount is expected to rise by 30 percent between 2022 and 2030.
As the electronic cigarette industry continues to grow, some brands are taking the act of smoking to a whole new, healthier place — one of those brands being nzo Vape, a brand that offers a pocket-friendly device to help users make the transition to quit smoking. The brand launched in Oct. 2019 and has seen massive growth ever since.
The brand has become a household name as it is being sold at convenience stores and supermarkets throughout the UK. Recently, nzo Vape began selling at WHSmith, a massive travel store giant with more than 1,400 stores across the UK. The premium range of nzo Novo Bar products are available for purchase in WHSmith stores, major airports and railway stations, and it is now the best selling disposable pod device at the retailer.
“Our rapid growth and distribution is the result of both our innovative product range and a collaborative partnership approach,” said Irshad Kara, Managing Director at nzo. “We believe that we offer a full smoke-free journey solution appealing to both smokers and vapers, with a unique proposition allowing unrivaled flavour choice in either pods, disposables or traditional 10ml E-Liquids.
“For the WHSmith launch nzo released five flavours out of the eight available with 600 puffs per device for their 20mg devices,” continued Kara. “Partnering with the very best companies such as WHSmith to support our brand and sell our products is paramount to us. WHSmith is the perfect partner, having built a reputation for delivering outstanding customer service, in key travel locations they provide a natural extension to our brand.”
The electronic smoking market has become saturated with a myriad of pod devices, but nzo Vape stands out amongst the pack with its product range. The brand offers the fastest-selling closed pod starter kit in all of the UK, which includes the vape device and more than 30 premium flavors to choose from, such as menthol, tobacco, blackcurrant lemonade, strawberry watermelon, icy mango, mixed berry and more. The device itself is made of top-quality aluminum that is both tactile and durable enough to be taken anywhere.
To learn more about nzo Vape, visit their website for details.
*During the period 21st February – 13th March 2022.
**Source: Sainsburys Nielson Trading Data DDEW – W/E 07/11/20 – 23/01/21