How is the roller coaster treating you lately? All businesses go through ups and downs when it comes to client attraction. As an entrepreneur, you must be very familiar with this phenomenon. Sometimes, consistency is hard to come by. One month, you can be breaking records by signing new contracts or selling so many new products, and the next month, you essentially hear crickets. Have you noticed how attracting new clients can be far more difficult and expensive than retaining your current ones?
Here is what you can do to attract new clients and build consistency within your business:
Focus on building a strong brand with your target audience in mind. Put thought into the who, what, where, when, and why. Branding is all about how you make people feel. This is why although good copywriting and marketing are important, branding is far more than that. People usually don’t remember what you tell them, but they will always remember how you, your product or service makes them feel. Creating a brand that can instill emotion through visual content could be the key to upscaling your business.
Branding is the essence of what makes your business unique in the marketplace. Sadly, too many entrepreneurs try to shortcut the branding process and they start selling solutions to external problems when in reality, customers buy solutions to internal issues. Customers usually buy emotions. Entrepreneurs also have to understand branding is much different than marketing. All aspects are important, but different processes.
Siri Casper, the founder, and CEO of Sirivisa Creative, a company that focuses on creative campaigns that scale brands using a combination of four main factors: human psychology, data, tech, and creativity, believes that nothing can grow a brand more than an impactful and unforgettable customer experience. If you can provide an outstanding experience, your brand will simply stand out. This type of customer-business connection is what motivates people to positively start talking about your brand, and we all know that testimonials and reviews are key factors to build trust. This is why her company focuses on providing a high-quality customer digital experience for her clients which has helped her create hundreds of influential brands for entrepreneurs among various industries. “Visual content is also essential to captivate attention. We see marketers all over the media trying to sell products that although might solve a problem and be extremely beneficial for the client, clients often prefer to buy from those that can catch their human eye and allow them to dream.” – Siri Casper.
So remember, when you are building any business, your goal should be to create a brand that evokes feelings so that people who come across your business can see the entire picture of your product or service and feel what it means to those it serves — from employees to clients. The “feeling” needs to be set in stone, and if you need help creating a powerful brand story, creative companies such as Sirivisa Creative might be able to help. In today’s competitive market creativity will always win.
