Hey there! We know these are challenging times. Most of you aren’t getting out of your houses because of the pandemic situation. Moreover, your small businesses are shutting down due to economic shock. In these dire times, we at Umbra Creative Agency have come forward to help businesses in need.
And, we hope we can help you as well with your small business. Small businesses are not receiving the necessary help they deserve from the government. So, we’ve made it one of our missions to help businesses throughout the USA by boosting their brand awareness and increasing sales by offering quality graphics design services.
How We Are Helping Small Businesses
Let’s say you lost your previous job, and now you want to kick start your business. Or maybe, you just immigrated to the USA and wished to represent your country’s product. In any case, you need to distinguish your products from the rest!
And during COVID, this part can be more daunting! So, let us tell you how we helped other businesses do it right!
We cannot stress the importance of the company name in a business. It is the first thing everyone sees and judges. The small enterprises we helped had beautiful products but still sold poorly. That’s because their names were confusing and didn’t have the viewpoint of what they’re trying to sell!
So, we at the Umbra Creative Agency created ideas for their company names and decided whether it should be more precise or open-ended. For example, let’s say your company is named ‘’Martin’s Bakery’’. But your product line says that you’re willing to sell other goods besides bakery items. In that case, we would advise you to keep the name more open.
Logo and Packaging
Another critical aspect of a good company is its company logo and packaging. Many of our clients had poor logo and package designing which is quite normal for new businesses.
So, we provided them with our guidance to give them a more professional and reliable outlook. Our talented art director and brand designer, Oksana Hoiuk, plays a vital role here!
Creation of a Holistic Brand Identity
This is a unique thing we do at our branding company. We create an overall design pattern and visual style for our clients. Thus, this overall refurbishment creates a unique identity and a holistic view for the customers. In this way, customers can be like, ‘’Yeah, I like his products, and I’d like to buy one or at least browse what they’ve got!’’
So, we try to create that essence by using color schemes, patterns, high-quality photos, and descriptions that’ll give that oomph your business needs! So, one of our clients had a great shoe business. Thus, we associated a beautiful logo and named the brand using unique fonts. We also gave an overall brand color scheme a carrot coloring.
It’s quite uncommon and punchy. Being close to red it also catches the eyes quite easily. So, his business became a lot more noticeable after our graphical intervention.
Besides the factors above, we also create a brand strategy for our clients! This way, we guide them in which direction to take their business and what to focus on for now. Moreover, we also collect necessary information from our clients. For this, we can provide ideas that match their core values.
So, we hope that you got a general idea from the above discussion! Our team is always ready to help these small businesses.
So, as someone who wishes to endeavor in a self-sustaining small business, please give us a call! We’ll take care of all of your primary needs in branding!