Visit Pensacola has unveiled a new website for the Florida gulf coast destination to promote the region as a top choice for leisure travelers, groups, meetings and events. Developed in collaboration with Tempest — a leading digital solutions provider for the Destination Marketing industry — the new VisitPensacola.com enhances the trip-planning process in order to benefit the Pensacola hospitality community and generate economic impact through tourism.
Website visitors benefit from a user experience as smooth as the destination’s sugar-white beaches and as immersive as the emerald waters of the Gulf of Mexico. A user-centered information architecture and mobile-first navigation allow audiences on any device to easily access resources relevant to their interests. An increased emphasis has been placed on filling each page with rich photography and video, while custom design elements draw upon Pensacola’s unique attributes.
The website offers new ways for Pensacola’s community to engage with the 1.7 million website visits to VisitPensacola.com each year. Visit Pensacola has partnered with Destination Signals, Tempest’s new community engagement program, to enhance the exposure of local businesses through promotional opportunities within blogs, landing pages and other content pieces on the website.
Constructed on the publisher-first Craft Content Management System (CMS), Visit Pensacola has complete control over the site’s content and dynamic layout, able to easily update existing elements or create new content pieces that provide a user experience as inspiring as the homepage.
“This dynamic new website will dramatically improve Visit Pensacola’s ability to market our visitor experience to potential travelers around the globe,” said Darien Schaefer, President and CEO of Visit Pensacola. “We worked closely with the Tempest team to ensure the design and user experience of the site authentically portrays the spirit of our destination.”
“The new VisitPensacola.com website is an immersive digital platform built on advanced technology that delivers unparalleled flexibility, allowing the Visit Pensacola team to execute its critical mission to drive economic impact for the Pensacola community through travel,” shared Jenny Rose, Vice President of Integrated Marketing Services at Tempest.