Whether relaxing after a day spent outdoors, front row at a country show, or just hanging out with friends, everything’s better with a cold Busch Light in hand. And now, those moments are getting even better with Whiskey Riff’s partnership with Busch Light for the officially licensed Busch Beer Collection from Whiskey Riff Shop.
Whiskey Riff CEO, Steve Gazibara, calls the collaboration a “no brainer”, “Long before Wes and I started Whiskey Riff, we would grab a 30 of Busch Light to prepare for the night with friends. It was always our go-to. And today, that love for Busch Light has taken on an entirely new meaning with our creative vision and head-turning designs. When I think of Busch Light, I think of country music, the outdoors, and community. We know how much our fans love both Busch Light and Busch Beer, and the response from the initial apparel launch has been incredible.”
“Busch Light is built around the passions of our fans, and when you look at everything that the Whiskey Riff is passionate about, it’s truly like looking in a mirror,” said Krystyn Stowe, Head of Marketing, Busch Family Brands at Anheuser-Busch. “This collaboration delivers a line of inspired designs that absolutely scream Busch Light, so we can’t wait to bring this gear to the Busch Light community and all of our friends who shop Whiskey Riff.”
The Busch Beer Collection is available exclusively at shop.whiskeyriff.com. For more information, follow Whiskey Riff on Twitter, Facebook and Instagram and Busch Light on Twitter, Facebook and Instagram.
